Challenge

Nest is a paid social marketing agency founded in 2017 by three ex-Google and Facebook employees.

Their growing team of 60 people is behind some of Europe’s biggest ecommerce success stories such as Depop, Finisterre, and ME+EM. While they have established a reputation for scaling ecommerce brands, their ambition is to attract larger online retailers and expand their offering to become the number one ecommerce marketing partner in Europe.

But to challenge Europe’s entrenched marketing agencies, Nest needed to cut through with a bold point of view on the paid social landscape and its own position within it.

Solution

Attitudes towards paid social advertising have changed. Increasing consumer privacy has curtailed campaign visibility. Advertisers can no longer rely purely on data science for decision making. Instead, they have to put their faith in their agency’s experience and knowledge.

With founders who had been in paid social since its inception, combined with an unparalleled understanding of ecommerce brands’ challenges, we put Nest’s confident perspective at the heart of the brand.

Armed with a bold new strap line, Nest’s messaging challenges old orthodoxies. The identity, with its characterful headline font and dynamic colour blocks, demands attention. The result? A B2B brand that stands out and shifts perspective.

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Impact

Since the launch of the new brand in Spring 2022, traffic to the website has increased 300%. The number of leads generated has increased 200%.

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Getting everyone to agree on a shared vision for the Nest brand was never going to be easy, but Cutler+Goddard blew us away. Their strategic thinking and creativity helped to build a brand worthy of our ambition as a business – and one that we are all 100% behind.

Luke Jonas – Co-founder, Nest Commerce